Customer Information

Customer information includes customer name, date of birth, address, email, phone and other details and organisation can utilise the information to provide better service to them. The customer information should be secured and stored properly, any information that leaked will lower the company reputation.

One way to describe customer information is to contrast it with similar terms. For instance, customer relationship management is a term for systems and tools that help businesses work better with customers in communications or analyze ongoing deals or potential deals. By contrast, customer information is the process of getting bits of isolated data about customers and managing them as a whole or deploying them to places where they can do the most good.

Customer information management (CIM) is typically done across an architecture. For instance, if staffers are cross-indexing accounts to provide more readily accessible customer identifiers or names, or account histories, that would constitute CIM. In doing CIM, workers may need to deal with analyzing more structured or less structured data — for example, collecting stray bits of information from Internet forums or mining customer names and numbers from letters or other print communications.

Reference

https://www.techopedia.com/definition/30966/customer-information-management-cim